Blogging is a perfect complement as it is adaptable. It is one of the marketing strategy facets. Blog posting services allows you to link your e-book and to cover a topic through e-book. Blogs are helpful as an anchor and on publishing a new post, you can go ahead.
Readers going through the blog posting will return to your post if it is found to be interesting. This will ensure you have regular audience and this happens because they believe you will provide fun, useful, unique content across different platforms. It allows your readers to stay engaged as it works the best.